Dr Jennifer Takhar

SKEMA Business School

Dr Jennifer Takhar is an associate professor of marketing at SKEMA Business School and a consumer culture theory scholar whose research explores the intersections of biotechnology, health, gender, and consumer culture. Her work focuses on reproductive technologies, FemTech, menopause, digital health movements, and the social implications of emerging biotechnologies. She is founder of the Reproductive Marketing Research Group (Repro Mark) and has published widely in leading marketing and social science journals.