Fertility regulators issue guidelines for single embryo transfer in IVF
The British Fertility Society (BFS) and the Association of Clinical Embryologists (ACE) have introduced new guidelines aimed at reducing the number of multiple births amongst IVF patients in the UK. The guidelines, published in the journal Human Fertility, recommend that a single embryo transfer (SET) policy should...
Comment
The medium is the message: assisted conception and the role of the media
by Professor Marcus Pembrey
The Medium is the Message' - a phrase coined by Marshal McLuhan in 1964 - implies that the type of presentation as much as the content of the message determines what gets incorporated into personal and societal views. This 'spin' element has and continues to be a significant component in the media...